How do I build a 90-day distribution plan for my SaaS?
TL;DR
- A 90-day distribution plan sequences communities from easy entry to hard, sets weekly activity targets per platform, and defines when each community is ready for a product mention.
- The core unit is the "karma runway": the number of genuinely helpful replies you post in a community before mentioning your product is appropriate.
- Plans need phase-gate dates so you know when a community is ready for a product mention, and a review every two weeks to shift effort toward communities that actually engage.
- Disvia generates this entire plan automatically after ICP analysis on the free Starter tier.
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Why random acts of marketing fail
Most founders do marketing in bursts. They post a Reddit thread one week, drop three tweets the next, then go quiet for a month while they ship features. Nothing compounds because nothing is sequenced.
A real 90-day distribution plan fixes this by treating distribution like a build pipeline. You decide in advance which communities to enter, in what order, at what pace, and when each one is warm enough to hear about your product.
The plan does two things a scattered approach never will:
- It builds reputation in each community before you ask for attention.
- It gives you a weekly number to hit instead of a vague intention to "do more marketing."
Sequence communities from easy entry to hard
Not every community is equally hard to enter. Some welcome new voices immediately. Others have strict self-promotion rules and a wall of long-time members who notice newcomers fast.
Rank your target communities by engagement difficulty, then split them into three phases:
- Phase 1 (weeks 1-4): easy-entry communities where helpful replies are welcomed and rules are light. Build the habit here.
- Phase 2 (weeks 5-8): medium-difficulty communities with more competition and stricter norms.
- Phase 3 (weeks 9-12): the high-value, hard-to-enter communities where your ICP actually lives but credibility is required first.
Starting on hard mode is how founders get banned in week one. Earning small wins in easy communities first teaches you the voice and the etiquette that carry over.
Set weekly activity targets per platform
A plan without numbers is a wish. Assign concrete weekly targets per platform so you always know whether you are on pace.
A realistic starting cadence for a solo founder:
- Reddit: 10 to 15 helpful replies per week across your phase-appropriate subreddits.
- X: 15 to 20 replies per week, weighted toward higher-reach accounts in your niche.
- Original posts: 2 to 3 per week, value-first, no product pitch.
- Voice memos: 3 per week, each turned into one platform-specific draft.
Targets should be small enough to hit every week without burning out. Consistency over 90 days beats a heroic week followed by silence. The point of how Disvia works is to make that consistency take 30 minutes a day instead of four hours.
Define karma runways and phase-gate dates
The most misunderstood part of community distribution is timing your product mention. Mention too early and you look like a spammer. Wait forever and you never convert.
Set a "karma runway" per community: an estimate of how many genuinely useful replies you should post before a product mention is appropriate. A light community might need 10 helpful replies. A strict one might need 40 or more.
Turn those runways into phase-gate dates. If a subreddit needs 30 replies and you post 12 a week there, that community is ready for a natural product mention around week three. Now you have a calendar, not a guess.
Then review every two weeks. Some communities will engage hard and deserve more of your weekly target. Others will stay silent and should get less. Shift effort toward where real conversations are happening, and the plan stays alive instead of going stale.
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Frequently Asked Questions
What is a 90-day distribution plan? A 90-day distribution plan is a sequenced schedule for entering communities, posting helpful replies at a set weekly pace, and earning the right to mention your product over three months. It replaces scattered, one-off marketing with a pipeline that compounds reputation week over week.
How many communities should I target at once? Start with three to five communities in your easy-entry phase so you can stay consistent without spreading thin. Add medium and hard communities in later phases as you build credibility and learn each community's norms.
What is a karma runway? A karma runway is the number of genuinely helpful, non-promotional replies you post in a community before a product mention is appropriate. Lighter communities may need around 10 replies, while strict ones can require 40 or more before you have earned the audience's trust.
Can I get a distribution plan generated automatically? Yes. Disvia generates a full 90-day distribution plan automatically after it runs your ICP analysis, including community sequencing, weekly targets, and karma runways. This is available on the free Starter tier, so you can see the plan before paying for anything.
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Start with a real plan instead of random posts and let disvia.ai sequence your first 90 days.